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If you want to practice science-based simplicity, you have to Start with the Science!
It seems that every day a consultant, magazine, book or conference speaker describes a concept or product as "scientifically-proven" and uses that claim to ask you to purchase their product or hire their services. If their claim is accurate, great! If it's not, and you try to implement what they've sold you, it may damage your leaders or your company. It will certainly damage your credibility and cause others to question your judgment.
So how do you know what's scientifically proven to be true? We provide a fast, easy way to evaluate the "scientific" claims you hear and apply our framework to some of the more popular claims in our field.
We hope this helps you to make smarter, more sciency decisions!